Consumers are increasingly using streaming services such as Netflix, Hulu, Amazon Prime Video and others to stream shows and movies, but some cable companies are seeking to expand their business by buying and selling home entertainment units.
A group of cable companies and home entertainment makers said they have agreed to a proposal that would allow them to buy and sell a limited number of cable homeshipped units and to expand into the home entertainment business.
The group of companies is the Cable Home Entertainment Association, or CHEA, which represents cable companies.
They announced the agreement on Tuesday, the same day the Federal Communications Commission approved a plan to expand the sale of such units.
Under the proposal, the cable companies would buy a limited amount of such homeshippings and lease them to other companies.
CHEA chairman and CEO Richard L. Shuster said the companies will be able to offer the units in the home of their choice and resell them to cable operators, such as Comcast and AT&T, as well as the cable operators themselves.
“The cable companies’ proposal is a step toward the realization of our vision of a cable home, where we can offer homeshippy to consumers without the burden of regulation and government interference,” Shuster wrote in a statement.
But it’s unclear how the cable home entertainment companies will compete against Netflix, Amazon and other streaming services, which have gained a foothold in homesharing, which is a way for consumers to watch TV or movies without paying a monthly subscription.
The cable companies also want to expand out of the homeshipper business and into the business of owning and renting homes.
Last month, the FCC voted to expand home entertainment to include the purchase of a home.
The FCC is also expected to approve the proposed expansion of cable services into the homeship business in the coming months.
Earlier this month, Comcast announced plans to expand its cable service to include streaming video services, including Amazon Prime.
Netflix, Hulu and other services already offer home entertainment and other video services through video-on-demand services.
In a statement Tuesday, AT&T said it is working with CHEA to discuss ways to make the homescreen of its TV set more accessible to consumers.
AT&, like other cable companies, has faced increased competition from the streaming services.
AT & T has been trying to make its video-streaming service available to consumers and has said that its services will be available in the homescreens of TV sets in the future.
AT’S statement said it will continue to work with CHEAs members to discuss potential solutions for the home screens of TV set to make them more accessible.
Meanwhile, other cable networks have said they are working to build out the homes of their own video services.
Charter Communications, which owns MSNBC, CNN and others, announced last month that it is developing a video service that would include live programming from its cable networks. AT&