In order to reach new audiences, websites need to capture the attention of users who are already on Facebook, according to the authors of the report.
“We have been in a market where users are looking for more personalized content and more content that they can consume in a short amount of time,” said Matthew Muehlhauser, chief research officer at social analytics firm Quantcast.
“But there is a problem with this: there are just too many sites.”
Facebook is widely considered the go-to platform for people who want to share content and share it in a way that doesn’t appear to be sponsored.
However, the website has had to grapple with a surge in spam accounts and fake news accounts in the wake of a major scandal in March that led to its CEO, Mark Zuckerberg, resigning.
And Facebook has been battling a steady stream of lawsuits over the platform.
It is facing a $140 million class action lawsuit from the owners of Facebook’s News Feed who say it violates their copyright by removing posts that aren’t in line with the company’s guidelines.
“It’s a tough business,” said Muellhauser.
“There is a lot of competition for eyeballs.
You can’t build an audience that is not already there.”
The report also found that Facebook’s top 10 search results are still dominated by advertising from companies like Google, Facebook, and Facebook itself.
The top 10 ads are dominated by Facebook ads, according the report, which also found Google ads are faring better than Facebook ads on mobile devices.
Facebook is also getting a lot more exposure for its own ads and has recently made a number of changes to how it works with advertisers to create ads.
The changes have meant that Facebook ads can now be viewed by more than a billion people in the US alone.
“These changes have created a platform that has been designed to be monetizable, but it is not monetizable to the degree it was a few years ago,” said Chris Wysopal, senior vice president of product management at social network and ad network Instagram.
“Advertisers have really invested in building relationships with Facebook.”
Zuckerberg’s exit from Facebook came after he made controversial comments about “political correctness” and how it was “unfair” for people to post images of people with disabilities on the social network.
Facebook later apologized and said it would “take action to remove those kinds of inappropriate and discriminatory content.”
Zuckerberg, who has since left Facebook, is currently working on building an alternative platform for his company called Next, which aims to offer a similar service that allows users to share posts and photos without having to upload them to Facebook.
Zuckerberg’s company says it will start testing the new platform on its own servers next week.