The cable industry’s bid to lure new subscribers with the promise of cheaper cable service is losing steam as cable TV has become increasingly expensive.
The cable and satellite companies say the cable TV industry has “exploded,” with cable subscribership down to about 10% of all U.S. households.
But the cable industry argues the new wave of low-cost alternatives is an opportunity.
A year ago, AT&T and Charter had said they would cut back on their TV advertising spending.
They have since cut back more.
Comcast, Dish Network, Verizon and Time Warner Cable are also losing subscribers, and the cable companies are struggling to make ends meet.
The big cable companies also are competing with wireless services, which are more expensive.
Cable TV is still the dominant form of pay TV in the United States, but the industry is struggling to keep up with wireless video.
And with the launch of new devices such as the Roku Streaming Stick, there are some concerns that the growing number of streaming devices could reduce cable television subscribership.
Read more about cable and the internet.
If you are considering a cable subscription, you need to be familiar with the industry’s latest strategy.
For the first time, there is a “cable industry” on a cable TV channel, CNNMoney reported.
And there are no restrictions on what channels you can watch, CNN Money reported.
If you’re looking to make a decision, CNN says you can check out the list of cable channels and choose to subscribe to the one that fits your needs best.
The channel, with a network of channels in the 50 states, is available for subscribers to check out for free.
It’s a big step toward diversifying the cable provider’s business and giving subscribers more choices, said John Koppel, CNN’s chief business analyst.
But there are still some big questions about the future of the cable business, CNN reported.
Does it make sense to pay a higher monthly price for cable TV than for wireless broadband service, or is there a better way to go?
How can you find the best deals on cable?
Read how to compare cable packages, CNN said.
And if you have questions about cable or satellite television, CNN cited the FCC’s decision to let broadcasters charge for local sports programming and the “new-media boom” that has allowed viewers to access a variety of content.
“If you have an interest in watching a particular sports program, you can sign up to watch a lot of content from your favorite sports channels,” Koppell said.
“You can subscribe to multiple networks, which makes it a lot easier to stay up to date on all the latest sports news.”
The new strategy has some pros and cons, Koppelsays.
But for now, he says, it looks like the cable company has been successful in trying to reach new subscribers.